LinkedIn Banner Size: Exact Dimensions & Pro Tips

Your LinkedIn banner is prime real estate that most professionals waste. It's the first thing visitors see when they land on your profile, yet the majority of LinkedIn users either leave it blank, use a pixelated image, or upload something that gets awkwardly cropped on mobile.

Users will only spend a few seconds scanning a profile. In that time, your banner either reinforces your expertise or undermines it. Getting the LinkedIn banner size right is the foundation, but knowing what to put there is what actually makes the difference.

This guide gives you the exact dimensions for personal profiles and company pages, explains the safe zone so nothing gets cut off, and shows you how to create a banner that positions you as the professional you are.

What Is the Ideal LinkedIn Banner Size?

The ideal LinkedIn banner size for personal profiles is 1584 x 396 pixels with a 4:1 aspect ratio. This is the dimension LinkedIn officially recommends, and it ensures your banner displays clearly across desktop, tablet, and mobile devices without stretching or pixelation.

Here's a quick reference for all LinkedIn banner dimensions:

For the best results, use PNG format if your banner includes text or graphics with sharp edges. PNG preserves clarity better than JPG when LinkedIn compresses the image. If you're using a photograph, JPG works fine and keeps file sizes smaller.

The minimum resolution should be 72 DPI, but 300 DPI is recommended if you want your banner to look crisp on high-resolution screens. Higher resolution files maintain quality even after LinkedIn's compression.

LinkedIn Company Page Banner Size

If you're managing a company page, the banner dimensions are different. The LinkedIn company page banner size is 1128 x 191 pixels with an approximate 5.9:1 aspect ratio.

This narrower format means you have less vertical space to work with. Company banners appear more like a letterbox strip across the top of the page. Keep your design horizontal and avoid stacking elements vertically, since they'll likely get cropped or appear cramped.

When should you use which?

Personal profile banners (1584 x 396 px) are for individual LinkedIn accounts. Use this for your professional profile where you're building your personal brand and visibility.

Company page banners (1128 x 191 px) are for business pages, product pages, or showcase pages. These represent the organization rather than an individual.

If you're a founder or business owner, you'll likely need both. Your personal profile banner should reflect your professional identity, while your company page banner represents the business brand. They can share visual elements for consistency, but don't just shrink one to fit the other. The aspect ratios are different enough that this approach looks unprofessional.

LinkedIn Banner Safe Zone Explained

The safe zone is the area of your banner that displays reliably across all devices. Outside the safe zone, content may get cropped depending on screen size and how LinkedIn renders the image.

For personal profile banners, the safe zone is approximately 1350 x 220 pixels, centered within the full 1584 x 396 pixel banner.

Here's what affects visibility:

Mobile cropping: On mobile devices, LinkedIn crops the top and bottom of your banner more aggressively than on desktop. Content near the edges gets cut off. The center portion stays visible.

Profile photo overlap: Your circular profile photo sits in the bottom-left corner of the banner. On desktop, it covers a small portion. On mobile, it covers a larger area. Any text or important graphics in that zone will be obscured.

Best practice: Position all text, logos, and key visual elements in the center or right side of your banner. Avoid the left third entirely for anything important. Keep critical content away from the very top and bottom edges.

Think of it this way: if you placed a smaller rectangle (the safe zone) in the middle of your banner, everything inside that rectangle will display everywhere. Everything outside is a gamble.

5 Common LinkedIn Banner Mistakes (And How to Fix Them)

1. Wrong Dimensions

This is the most common mistake. People upload images that are too small, too large, or have the wrong aspect ratio. The result is a banner that looks stretched, pixelated, or awkwardly cropped.

The fix: Always start with the correct canvas size. For personal profiles, create your design at exactly 1584 x 396 pixels. Don't try to resize a photo that wasn't designed for this format. Tools like Canva and Figma have pre-sized templates that eliminate this problem.

2. Cluttered Design

Some professionals try to cram everything onto their banner: company logo, tagline, contact info, certifications, client logos, and a stock photo background. The result looks chaotic and communicates nothing clearly.

The fix: Pick one or two elements maximum. A clean tagline that states what you do. Your brand colors. Maybe a subtle call-to-action. White space is your friend. If someone can't understand your banner's message in 2 seconds, simplify it.

3. Ignoring Mobile Display

Your banner might look perfect on your desktop monitor, but LinkedIn's mobile app displays banners differently. Elements near the edges get cropped. Your profile photo covers more area. What looks balanced on desktop looks lopsided on mobile.

The fix: Always preview your banner on both desktop and mobile before publishing. LinkedIn's upload process lets you see a preview. Use it. Better yet, test with actual devices or ask a colleague to check it on their phone.

4. Low-Quality Images

Blurry banners scream "unprofessional." This happens when people use images that are too small and get stretched, over-compressed JPGs, or screenshots of other images.

The fix: Use high-resolution source images (300 DPI if possible). Export your final design as PNG for graphics-heavy banners. Make sure your source files are larger than the required dimensions so you're scaling down, not up.

5. Missing Your Value Proposition

A beautiful banner that says nothing about what you do is a wasted opportunity. Generic landscape photos or abstract graphics might look nice, but they don't help visitors understand why they should care about you.

The fix: Your banner should reinforce your professional positioning. What do you help people do? What makes you credible? You don't need to write an essay, but even a simple tagline like "Helping B2B companies close more deals" tells visitors something useful.

What to Include in Your LinkedIn Banner

Your banner has one job: reinforce your professional value in the few seconds someone spends looking at it. Here's what actually works.

Your Professional Tagline

A clear statement of what you do and who you help. This doesn't need to be clever or creative. Direct works better.

Examples: - "Helping SaaS founders scale from $1M to $10M ARR" - "Fractional CFO for growth-stage startups" - "Leadership coach for first-time managers"

Keep it to one line. If you can't explain what you do in 8-10 words, you need to clarify your positioning first.

A Clear Call-to-Action

Tell visitors what to do next. This could be: - "Book a free consultation" - "Download my free guide" - "Connect with me" - "Visit [yourwebsite.com]"

A call-to-action works best when it's specific and low-friction. "Let's connect" is fine but generic. "Get my weekly LinkedIn tips" is more compelling because it offers clear value.

Visual Branding Elements

Your banner should feel like an extension of your professional brand: - Colors: Use 1-2 brand colors consistently - Fonts: Match the typography you use elsewhere - Style: Professional, clean, and aligned with your industry

If you're a creative professional, you have more flexibility to be bold. If you're a financial advisor, conservative and trustworthy probably serves you better. Match the visual tone to what your target audience expects.

Social Proof (Optional)

If you have strong credibility markers, consider including them: - "Featured in Forbes, Inc., Entrepreneur" - "500+ clients served" - "Author of [Book Title]" - Client logos (with permission)

Don't force this if you don't have impressive social proof yet. A cluttered banner with weak credentials looks worse than a clean banner with just a tagline.

LinkedIn Banner Ideas by Profession

Different professions benefit from different banner approaches. Here's what works for each.

For Consultants and Advisors

Your banner should position you as the expert clients want to hire. Focus on the transformation you provide, not the process you use.

What to include: - Your specialty and the results you deliver - A professional photo of you (optional, but adds personal connection) - A booking CTA like "Schedule a strategy call" - Industry-relevant visual elements

Example tagline: "Helping consulting firms win 40% more proposals"

Consultants live and die by credibility. Your banner should immediately communicate that you know what you're talking about and have the track record to prove it. Client logos or results stats work well here if you have them.

For Business Owners and Founders

As a founder, you're balancing personal brand with company brand. Your banner should connect the two.

What to include: - Your company name and logo - Your role (Founder, CEO, etc.) - The problem your company solves - Optional: Company tagline or website URL

Example tagline: "Building the future of [industry] with [Company Name]"

Founders should consider that their personal LinkedIn often gets more engagement than their company page. Use your personal banner to build trust in both yourself and your company. People do business with people, especially at early-stage companies.

For Marketing Professionals

Marketing professionals have no excuse for a weak banner. This is literally your craft.

What to include: - Your specialty (content, performance, brand, etc.) - Standout results or clients you've worked with - A portfolio link or CTA to see your work - Strong visual design that demonstrates your skills

Example tagline: "Content strategist | Helped 50+ brands grow organic traffic 3x"

Your banner is a portfolio piece. If you're a designer, it should look designed. If you're a growth marketer, include metrics. If you're a brand strategist, make sure your personal brand is actually strategic.

How to Create a LinkedIn Banner (Step-by-Step)

You don't need design skills to create a professional LinkedIn banner. Here's the fastest approach.

Free Tools to Use

Canva (Recommended for beginners) - Pre-sized LinkedIn banner templates - Drag-and-drop editing - Thousands of free elements and fonts - Export directly to correct dimensions

Figma (Recommended for more control) - Free forever for individuals - LinkedIn banner templates in the community - More precise control over design elements - Better for matching existing brand guidelines

Adobe Express - Similar to Canva with Adobe's design library - Good template selection - Free tier available

Quick Creation Process

Step 1: Start with the right dimensions Open your design tool and create a new canvas at 1584 x 396 pixels for personal profiles or 1128 x 191 pixels for company pages.

Step 2: Choose a template or start with a background Select a clean template that matches your professional style, or start with a solid color background in your brand colors. Simple backgrounds often work better than busy photos.

Step 3: Add your tagline or value proposition Position text in the center or right side of the banner (remember the safe zone). Keep it large enough to read on mobile. One to two lines maximum.

Step 4: Include your call-to-action Add a smaller line of text with your CTA. Position it near your tagline but visually distinct.

Step 5: Add visual elements Include your logo, a professional photo of yourself, or subtle brand graphics. Don't overcrowd the space. Less is more.

Step 6: Test on both desktop and mobile Preview your banner at different sizes. Ask a colleague to check it on their phone. Make sure nothing critical gets cropped.

Step 7: Upload and verify Go to your LinkedIn profile, click the camera icon on your banner, and upload your image. Use LinkedIn's preview to confirm everything looks right before saving.

The whole process takes 30 minutes if you're starting from scratch. With a template, you can have a professional banner in under 10 minutes.

How Your Banner Supports Your LinkedIn Strategy

Your banner isn't just decoration. It's part of a larger system that builds your professional visibility.

First impressions happen fast. Recruiters and potential clients spend about 6 seconds scanning your profile. Your banner is the largest visual element they see first. It sets the tone for everything else.

Consistency builds credibility. When your banner, headline, and content all reinforce the same message, you look professional and intentional. When they conflict, you look confused.

Your banner supports your content. If you're posting regularly about a specific topic, your banner should reinforce that positioning. Someone who finds your post and visits your profile should immediately understand what you're about.

Visibility compounds over time. LinkedIn favors profiles that look complete and professional. A polished banner is part of the complete profile that gets recommended more often in searches and "People You May Know" suggestions.

Think of your banner as the billboard for your professional brand. It's always on, always visible, always making an impression whether you're actively posting that day or not.

LinkedIn Banner Size Specifications: Quick Reference

For easy reference, here are all the LinkedIn banner specifications you need:

Personal Profile Banner - Dimensions: 1584 x 396 pixels - Aspect ratio: 4:1 - Safe zone: 1350 x 220 pixels (centered) - Max file size: 8MB - Recommended formats: PNG for graphics, JPG for photos - Recommended resolution: 300 DPI

Company Page Banner - Dimensions: 1128 x 191 pixels - Aspect ratio: ~5.9:1 - Max file size: 8MB - Recommended formats: PNG or JPG

Event Banner - Dimensions: 1776 x 444 pixels - Aspect ratio: 4:1 - Max file size: 8MB

Key design principles: 1. Keep important elements in the center-right area 2. Avoid the bottom-left corner (profile photo overlap) 3. Use high-resolution source images 4. Test on both desktop and mobile before publishing 5. Update your banner when your positioning changes

Conclusion

The right LinkedIn banner size is 1584 x 396 pixels for personal profiles and 1128 x 191 pixels for company pages. But dimensions are just the starting point.

Here's what actually matters:

• Use the safe zone (center-right) to ensure content displays on all devices
• Keep it simple: one tagline, one CTA, clean design
• Match your positioning: your banner should reinforce what you do and who you help
• Test before publishing: check mobile display before finalizing
• Update regularly: your banner should evolve as your career does

Your LinkedIn profile is often the first impression you make on recruiters, clients, and collaborators. A professional banner signals that you take your visibility seriously. A sloppy one signals the opposite.

Block 30 minutes this week to create or update your banner. Use the dimensions above, keep the design simple, and make sure it clearly communicates your professional value. That's 30 minutes that will keep working for you every time someone visits your profile.