How to Create a LinkedIn Business Page: Complete 2026 Guide

Let's start with the bad news. Do you see posts by LinkedIn company pages very often? Probably not. In fact, company page posts reach only about 1.6% of followers.

So why bother creating a LinkedIn business page at all?

Because a company page still matters. It's your brand's home on LinkedIn. It shows up in search results. It links your team together. It lets you run ads. And it gives your business legitimacy when prospects check you out.

The real question isn't whether to create a LinkedIn business page. It's what to do after you create it.

In this guide you'll get the step-by-step process to create your LinkedIn business page in about 10 minutes. Then you'll get a practical 30-day plan for what to post so your page actually serves your business instead of sitting there collecting dust.

Do You Need a LinkedIn Business Page?

Before diving into setup, let's make sure a company page is the right move for your situation.

When a Company Page Makes Sense

Create a LinkedIn business page if:

You have a team and want employees' profiles to link to the company
You plan to run LinkedIn ads (requires a company page)
You want detailed analytics on page performance
Your business name is different from your personal brand
Clients and prospects expect to find your company on LinkedIn

A company page establishes your business presence. It's where people land when they search for your company name. Having nothing there looks unprofessional.

When to Focus on Your Personal Profile Instead

If you're a solo consultant, coach, or freelancer, your personal profile will likely outperform a company page. According to LinkedIn's own data, personal profiles are where trust is built, conversations start, and leads come in.

For teams of 10 or fewer, consider the 80/20 rule: spend 80% of your LinkedIn effort on personal profiles and 20% on your company page. The engagement difference is significant. Personal profiles get roughly 5x more engagement than company pages.

The Smart Strategy: Use Both

The best approach for most businesses is to have a company page for legitimacy and brand presence, while driving most engagement through personal profiles. Your company page becomes the anchor that ties everything together.

Requirements Before You Create Your Page

LinkedIn has specific requirements for creating a company page. Make sure you meet these before starting.

Personal Profile Requirements

You need an existing personal LinkedIn profile that meets these criteria:

Account age: Your profile must be at least 7 days old
Profile strength: LinkedIn calls this "Intermediate" or "All-Star" status
Real name: Your profile must use your actual first and last name
Connections: You need several first-degree connections (not just one or two)
Verified email: Your email address must be confirmed

Company Email Requirement

Here's where many people get stuck. You need a company email address that matches your business domain. Generic emails like Gmail, Yahoo, or Outlook won't work.

Your email should be something like [email protected]. LinkedIn uses this to verify you're actually associated with the business.

Current Employee Status

You must list yourself as a current employee of the company in your LinkedIn profile's Experience section. If you're creating a page for a new business, add that position to your profile first.

Check If a Page Already Exists

Before creating a new page, search LinkedIn to make sure one doesn't already exist for your company. If a page exists but no one manages it, you may be able to request admin access instead of creating a duplicate.

How to Create a LinkedIn Business Page: Step-by-Step

With requirements met, here's how to create your LinkedIn business page in about 10 minutes.

Step 1: Access the Page Creation Tool

From your LinkedIn homepage:

Click the "For Business" grid icon (9 dots) in the top right corner
Scroll down and click "Create a Company Page"
You'll be taken to the page type selection screen

Step 2: Choose Your Page Type

LinkedIn offers four page types. Pick the one that fits your business:

Small Business: For companies with fewer than 200 employees. This is the right choice for most small businesses, agencies, and startups.

Medium to Large Business: For companies with 200+ employees. Offers additional features for enterprise needs.

Showcase Page: A sub-page that falls under an existing company page. Use this for specific products, services, or initiatives. You can only create a Showcase Page if you already have a main company page.

Educational Institution: For universities, colleges, schools, and educational organizations.

For most readers of this guide, "Small Business" is the right choice.

Step 3: Enter Your Company Details

Fill in your company information:

Company name: Use your official business name. This is searchable, so make it accurate.
LinkedIn public URL: LinkedIn suggests a URL based on your company name. You can customize it. Keep it short and clean.
Website: Enter your company website URL.
Industry: Select from LinkedIn's dropdown list.
Company size: Choose the range that fits.
Company type: Public, private, nonprofit, etc.

Step 4: Upload Logo and Add Tagline

Your logo and tagline are the first things visitors see.

Logo specifications: - Size: 300 x 300 pixels - Format: PNG or JPG - Use a high-resolution version of your logo

Tagline: - Maximum 120 characters - Describe what your company does in one clear line - Include a keyword if it fits naturally

A weak tagline: "We help businesses succeed." A better tagline: "B2B marketing automation for SaaS companies."

Step 5: Verify and Publish

Before publishing, you'll need to check the verification box confirming you have the authority to create this page on behalf of the company.

Click "Create page" and your LinkedIn business page is live.

Step 6: Complete Your Page Profile

Don't stop at the basics. Complete your full profile to get 30% more weekly views.

About section (up to 2,000 characters): - Explain what your company does - Who you serve - What makes you different - Include relevant keywords naturally

Specialties: Add up to 20 keywords that describe your expertise. These help people find you in search.

Location: Add your headquarters and any additional office locations.

Custom CTA button: Choose from options like "Visit website," "Contact us," "Learn more," "Sign up," or "Register." Pick the one that aligns with your business goals.

How to Create a LinkedIn Business Page on Mobile

You can create a company page from your phone, though the desktop experience is smoother for initial setup.

iOS Steps

Open the LinkedIn app
Tap your profile picture in the top left
Scroll down and tap "Pages"
Tap the + icon or "Create a Page"
Follow the prompts to select page type and enter details
Tap "Create page" when complete

Android Steps

The process is nearly identical on Android:

Open the LinkedIn app
Tap your profile picture
Select "Pages" from the menu
Tap "Create new" or the + icon
Enter your company details
Tap "Create page"

For best results, do initial setup on desktop where you can more easily upload images and write your About section. Use mobile for ongoing management and posting.

Optimize Your LinkedIn Business Page for Visibility

Creating the page is step one. Optimizing it determines whether anyone actually finds it.

Complete Every Section

LinkedIn's data shows that pages with complete information receive 30% more weekly views. Don't leave sections blank.

Fill in: - All company details - About section (use the full 2,000 characters if you can) - Specialties - Location information - Cover image - CTA button

Add Relevant Keywords to Your About Section

Your About section is searchable. Include keywords your target audience might search for, but write naturally. Don't stuff keywords.

Think about: - What services do you offer? - What industry are you in? - What problems do you solve? - What audience do you serve?

Your banner image (1128 x 191 pixels) is prime visual real estate. Don't leave it blank or use a generic stock image.

Good banner ideas: - Your team or office - Your product in action - A simple branded graphic with your tagline - An event or milestone photo

Choose the Right CTA Button

Pick a call-to-action that matches where visitors are in their journey:

Visit website: General awareness
Contact us: Service businesses wanting inquiries
Learn more: Companies with complex offerings
Sign up: SaaS or subscription businesses
Register: Event-focused pages

Add Your Team as Admins

Don't be the only person who can manage your page. If you're unavailable, your page goes dark.

LinkedIn offers several admin roles:

Super Admin: Full access to everything. Can add/remove other admins, edit settings, post content, view analytics.

Content Admin: Can create and manage posts but can't change page settings or add admins.

Curator: Can recommend content for posting but can't publish directly.

Analyst: Can view analytics but can't post or change settings.

To add admins: 1. Go to your page's admin view 2. Click "Settings" in the left menu 3. Select "Manage admins" 4. Search for the person and assign their role

You can only add people who are 1st, 2nd, or 3rd-degree connections.

Your First 30 Days: What to Post on Your New LinkedIn Page

Most people create a company page and then post nothing for weeks. Here's a simple content plan for your first month.

Week 1: Foundation

Post 1: Introduction Introduce your company. Who are you? What do you do? Who do you help? Keep it simple and human.

Post 2: Your Story Share why you started the company or what drives your mission. People connect with stories, not corporate speak.

Week 2: Value Content

Post 3: Industry Insight Share something useful related to your expertise. A tip, trend, or observation that helps your target audience.

Post 4: Behind the Scenes Show your team, your process, or your workspace. This builds trust and makes your company feel real.

Post 5: Customer Story Share a win, testimonial, or case study (with permission). Show that real people get real results from working with you.

Post 6: Team Highlight Feature a team member. Introduce them, share their expertise, celebrate an achievement.

Week 4: Engagement

Post 7: Ask a Question Post something that invites comments. Ask for opinions, experiences, or advice from your audience.

Post 8: Respond and Engage Make sure you're responding to every comment on your posts. Engagement breeds more engagement.

Posting Frequency

According to LinkedIn's research, companies that post at least weekly see a 2x engagement lift.

For new pages, aim for 2-3 posts per week. Consistency matters more than volume. It's better to post twice a week every week than to post daily for a week and then disappear.

Common LinkedIn Business Page Mistakes to Avoid

These errors can tank your page's performance before you even get started.

Incomplete Profile Sections

Every blank section is a missed opportunity. Fill everything in. Incomplete pages get fewer views and look unprofessional.

A missing banner looks like you didn't try. A generic stock photo looks like you didn't care. Take the time to create something that represents your brand.

Not Adding Admins

If you're the only admin and something happens to your account, your company loses access to the page. Add at least one other Super Admin as backup.

External Links in Post Body

The LinkedIn algorithm penalizes posts with external links. If you need to share a link, put it in the first comment instead of the main post.

Too Many Hashtags

Stick to 3 hashtags maximum per post. More than that looks spammy and doesn't improve reach.

Ignoring Comments

When someone comments on your post, respond. Every time. Engagement is a two-way street, and ignoring comments signals that you're not actually present.

Only Posting Announcements

Company pages often become announcement boards: "We're hiring! We won an award! We're at a conference!" These posts get minimal engagement.

Balance announcements with value content. A good framework: 40% educational content, 30% thought leadership, 20% company culture, 10% promotional.

Company Page vs. Personal Profile: The Smart Strategy

Understanding when to use each gives you a strategic advantage.

Use Your Company Page For:

Official brand presence: Your company's home on LinkedIn
LinkedIn advertising: Ads require a company page
Team linking: Employee profiles connect to the company page
Analytics: Detailed insights on page and post performance
SEO: Company pages rank in Google searches

Use Personal Profiles For:

Engagement: Personal posts get significantly more reach
Networking: Direct messaging and connection requests
Thought leadership: People follow people, not logos
Lead generation: Most B2B leads come through personal interactions

The 80/20 Approach

For small teams (under 10 people), invest 80% of your LinkedIn time in personal profiles and 20% in your company page. The engagement difference justifies this split.

For larger teams, coordinate your company page with employee advocacy. Encourage team members to share and engage with company content from their personal profiles. This amplifies reach beyond what the company page alone can achieve.

FAQ: LinkedIn Business Page Questions Answered

Is a LinkedIn business page free?

Yes. Creating and maintaining a LinkedIn company page is completely free. LinkedIn offers premium features and advertising options that cost money, but the basic page is free.

Can I create a company page without a personal account?

No. You need a personal LinkedIn profile to create a company page. The profile must meet certain requirements: at least 7 days old, verified email, multiple connections, and current employee status at the company.

How many admins can a LinkedIn page have?

There's no strict limit, but every page must have at least one Super Admin. You can add multiple people to various admin roles (Super Admin, Content Admin, Curator, Analyst).

What's the difference between a page and a profile?

A profile represents an individual person. A page represents a company, organization, or institution. Profiles can send connection requests and direct messages. Pages can run ads and access detailed analytics.

How do I get more followers on my company page?

Post consistently (at least weekly), encourage employees to follow and share content, add a "Follow" button to your website, and engage with comments. According to LinkedIn data, once you reach 150 followers, growth accelerates significantly, with pages growing 9x faster after hitting that threshold.

Can I schedule posts to my LinkedIn company page?

Yes. You can use LinkedIn's native scheduling feature or third-party tools to schedule posts in advance. This helps maintain consistency even when you're busy with other work.

Conclusion: Creation Is Easy. Consistency Wins.

Creating a LinkedIn business page takes about 10 minutes. That's the easy part.

The hard part is showing up consistently. Posting regularly. Engaging with comments. Building an audience over time.

Here's the recap:

Meet the requirements first (company email, profile strength, employee status)
Complete every section of your page for 30% more views
Add multiple admins so you're not a single point of failure
Follow the 30-day content plan to build momentum
Use personal profiles for most of your engagement (80/20 rule)

Your company page establishes your business presence on LinkedIn. But presence alone isn't enough. You need a system for creating and posting content consistently.

Start by creating your page today. Then plan your first week of content. Then the second week. Build the habit before worrying about perfection.

Your business deserves to be visible. A well-maintained LinkedIn page makes that happen.