MESSAGE RESPONSES SHOULD ANSWER THESE 4 QUESTIONS – WHAT, WHY, WHO AND HOW What is the goal or purpose of the email? Why does this person need to know this information? Who needs to be in the To: field (hint: they are responsible for taking action on the email)? Who needs to be in the CC: field (hint: they need to know the information)? How do you want the recipient to respond and by when? …see more