"Design thinking encourages marketers to be empathetic in their approach in communicating with customers." 💡 What is design thinking? How can you use it to up your storytelling or next marketing campaign? University of California, Berkel ey an d Stanford Universi ty lecturer, and e x-ID EO designer , Purin Phanichpha nt, joined me on Forbes to answer all these questions. Three strategies marketers can employ in their work: 💙 Human First: Think of your customers beyond just numbers. Combine qualitative design research with quantitative market research, and your intuition for marketing decisions will be much better informed. 🔍 Flare-Before-Focus: Knowing when to flare and focus will certainly get your creative juices flowing while getting the project done within time and resource constraints. 🤖 Make-To-Think: One of the ways to lower these marketing risks is by constantly testing our hypotheses, by making our concepts tangible and testable with users from the early stages until the very end. Full interview (and podcast episode coming soon on Zero to Infinity): http://bit.ly/2HxX2Bp Thanks for sharing your insights, Purin! Thanks for the intr os, L a ura Jo shua. #BeInfinity #DesignThinking …see more