I’m very pleased to announce the launch of the McKinsey Design Index, which rates companies by how strong they are at design and—for the first time—how that links up with the financial performance of each company. From Wallpaper: “The top 25 per cent of scorers in the McKinsey Design Index achieved an average revenue growth of 32 per cent higher than their peers, as well as 56 per cent higher in Total Return to Shareholders. The moral of the story here suggests that top management should consider and embrace design early in the process in order for a business to benefit from it. The companies with the strongest financial returns in the survey were armed with a user-centric vision and had utilised design in the planning at the top, while also manipulating design metrics to monitor customer satisfaction.” Read the full report on our website here: https://lnkd.in/f-b_4UQ Read this story about McKinsey Design in Architectural Digest: https://lnkd.in/f3rJ2Mt https://lnkd.in/fTqwsa5 #design #designthinking …see more