This is still one of my favorite pieces on LinkedIn about #writing and “personal #branding”, published a few years ago by Isabelle Roughol , LinkedIn’s international managing editor. I like to share it again from time to time. Definitely worth reading and thinking about. “In letting ourselves become a brand, we edit our humanity. We smooth edges and reduce our complexity to one simple phrase: we become the Big Data guy, the creativity expert, the public speaking coach, the social media star...” — Isabelle Roughol …see more