[NEW REPORT ON CHINESE CONSUMERS]  If anyone is looking for evidence that Chinese consumers are confident, they should look no further than Singles Day, which smashed all previous records to hit $25 billion in sales – in just 24 hours. But what are these consumers buying, and why? McKinsey China’s forthcoming consumer report – Double Clicking on the Chinese Consumer: The new health craze, the rise of the post-90s generation, and other trends worth watching – delves deeper than recent headlines to uncover what’s motivating this massive pool of cash-rich consumers. [FOR JOURNALISTS ONLY: We are releasing this report on Wednesday November 22 at 23:00 Beijing time. For an embargoed copy, and to arrange an interview with one of the authors, please message me here or email me at china (at) mckinsey (dotcom). I will not be responding in the comments section to this post.] …see more