This is the most delightful website to buy a product I've ever seen. I want to lick the screen. Wish all commerce could be this seductive, this beautiful, this rich, this tactile. This is what happens when you reject the endless "best practise" of identikit Shopify sites and newsletter signups and promo codes and refine based on A/B tests and spreadsheets. If you apply utter brilliance, empathy, imagination and ambition, you get something wonderful like this. https://nolii.com …see more