If you want to start a tech based innovation or company, some tips. 1) Work around solving a common problem or pain point so well that people will pay you ( it may not be the consumer)  That's it. Don't assume you change behavior - It's virtually impossible. Don't assume others are like you - If you know tech, you are likely weird. Don't assume you can make money from ads  - You really can't. Don't assume better is better, easier always beats better. Don't assume that things will be different, they probably won't be. Generally speaking it's better to work around, "we can now fix this" and not "this new thing is possible" …see more