A question I'd love to hear views on. Most business books seem to essentially have one big idea, supported by 4-8 smaller threads that support the same key idea. Yet the key big idea is often one that could reasonably be expressed in depth in 10 pages not 300. It's often big but not deep. For my book I have about 10 biggish ideas, that work reasonably nicely together as a flow. Should I strip out things to follow the usual simplicity or just wack people over the head with these chapters of new ideas in a flow ? I feel like modern audiences may want more and faster and less deep. Thoughts ? …see more