Check out this new billboard. Uber's marketing team signals a stark and clear stance -- "if you tolerate racism, delete Uber." A study from 2016 (University of Washington, Stanford) found black riders face discrimination on the app via longer wait times / more frequent cancellations, and the company's leadership team was 3.3% Black as of 2019. CEO Dara Khosrowshahi recently pledged to 2x this number by 2025, instill pay equity, D&I training, and invest $10M to support Black-owned businesses. Does Uber benefit from this OOH ad aligning themselves with the majority on this hot-button issue? Does the #BLM movement benefit from a billboard like this? Is the company doing enough to be considered an anti-racist company by the standards of the Black community? Is Uber taking advantage of the BLM narrative for the purposes of marketing/PR, or is this a helpful awareness-driver and partner in the fight for equality? Is this legitimate support for the movement? Is this pandering? What do you think? #WokeWashed #Uber #BlackLivesMatter #Advertising #DEI #JEDI #marketing …see more