Quibi calls it quits... Postmortem reports a series of missed moments. It took Quibi six months to do what took Blockbuster decades - call it quits. After, a cool $1.75 billion dollars and content from Spielberg, JLO, and more. 😳 Where did this short-form video company go wrong? - Did you know what Quibi did? If you've never even downloaded the app, you aren't alone. While many had heard the name and knew the names of super moguls behind the content - Jeffrey Katzenberg and Meg Whitman - they didn't know what Quibi was or WHY they should bother. Marketing 101. - It launched during the pandemic - which could have been great as audiences consumed more content than ever before but the programming was limited to mobile phones. No option to stream on TV. - And oh, you couldn't share the content on social media so there was really no way to create virality. 🤦🏽‍♀️ They had excellent content and a big budget but they missed ALL their moments. #quibi #socialmedia #marketing #pradvice #marketingstrategy …see more