The pandemic is reshaping consumer behavior - both in #b2b and #b2c DIGITAL: The number of consumers who use digital channels to access goods and services ACROSS CATEGORIES has gone up by 25%. (Hello, eCommerce boom!) LOYALTY: 20% of consumers have switched brands. Highest attrition was found amongst Gen Z and high-income earners...Oh, and 50% plan on sticking to their newfound brand. Do you know what I find the most FASCINATING about all of this? We haven't seen numbers and jumps THIS big since WW2. Entire industries pivoting... Brand new industries and habits emerging... Fortunes being made as new customers HUNGER for something different... MOMENTS being discovered & capitalized on. Marketshare being won. 💪🏾 #businessunusual #marketing #mckinsey #loyalty #tech #digital …see more