My Top 3 Tips for Any Business or Brand Right Now 💗 1) Forget "this is how we've always done it." Times of crisis call for true creativity. This is your chance to test your ideas. Pilot that campaign. Get your team on board. I started my company during the worst recession in recent history. We succeeded because businesses were willing to try what it took to get results. Necessity truly IS the mother of invention - and innovation. 2) Don't be afraid to lead the conversation in the press. Your customers, your prospects, your audience at large is looking for your expertise and guidance. EVERY single industry has been impacted. The leaders are emerging while the pack is shrinking back. When the dust settles, who do you think will have greater trust - and market share? 3) Double down on digital. For the foreseeable future, live gatherings and events are impacted. This doesn't mean you can't still reach your audience. In fact, this might be the most captive audience you've had since the advent of TV. …see more