Why I don’t believe in “fake it ‘til you make it.” 🙅🏽‍♀️ I wrote my graduate thesis on Twitter…when it had 2,000 users. It was VERY early days for social media and digital marketing at large. In fact, it was so new that there were no jobs in the industry. The “industry” barely existed so I started my own company, Zen Media, right out of school. I wrote one of the first books on the topic. I started my company when I was 22. I’m often still the youngest in a room. Today, my portfolio of work speaks for itself. There’s a proven track record so clients trust that I know what I am talking about. When I was more junior, it took a lot of self confidence and removing the risk for the client. I knew I could deliver so I’d make it a no-brainer for them to hire me. Basically, if they weren’t happy with what I was delivering, they’d be under no obligation to continue. And, it worked. I don’t believe in “fake it until you make it”. I DO believe in betting on yourself. Don’t expect others to take that risk. I always understood the burden was on ME to prove myself, and not on them to even give me the opportunity. In that way, I never took anything for granted.⁣ …see more