It’s not beginning to look a lot like Christmas just yet, but retailers are already thinking about a holiday shopping season that will be unlike any other, Peggy Marie Alford , PayPal ’s executive vice president of global sales, tells me. Alford says merchants can forget about big Black Friday crowds, as many purchases seem destined to take place online. Here are the key things she says merchants must do to convert online sales during the unusual shopping season to come. …see more