True story!  This just happened...  A little old lady walked into our firm.  She said she looked in the phone book for 4 CPA's and tried calling and 3 are out of business.   The 4th told her to call back after Sept 15th.   I didn't know anyone still used a phone-book?     She must have been at the doctor's office down the hall and so she stopped in.    All of our business comes from the internet or referrals.  Her prior accountant recently died and she needs help selling her Chicago Real Estate and a plan.  We do wealth management & financial  planning, there is a significant amount of work here.    She asked, "Is this a female firm?"  Our admin replied YES and I'm proud!  The prospect smiled.   She was so cute!!  Even if she never comes back, that 80+ little old lady made my day!    #business   #accounting   #tax   #radicalcpa   #financialplanning   #women …see more