I wrote Hooked to expose the ways companies like Facebook and Twitter have used habit-forming products to build tech empires. ...but I didn’t write the book for them 🤔 I wrote Hooked for people like you! In truth, the techniques I broke down in Hooked were no secret to those giants tech companies. They've known about how to build habit-forming products for years and they've used that knowledge to keep us liking, scrolling, and engaged. My goal with Hooked was to take those techniques and democratize them. I wanted to show everybody the psychology at work and make that knowledge accessible to all. It should NOT just be the Silicon Valley giants who can build habits in people’s lives. Here are a few ways the Hooked Model has been implemented since the book first came out... • I helped The New York Times keep people engaged and stay up-to-date with the news. • A company called Fidbod uses the model to hook people to health and fitness. • Kahoot has used it to get kids hooked on learning -- yes, learning! The proof is here: the Hooked techniques are and can be used to develop healthy habits in peoples' lives. Any other examples of habit-forming products that have had positive impacts on your life? #Hooked #Psychology #Growth …see more