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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

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I want to share a quick personal story... Not so long ago, my after work routine looked like this: After a grueling day, I’d sit on the couch and zone out for hours. I'd unwind with a cold pint of ice cream. I knew the ice cream, and the sitting, were probably a bad idea, but I told myself this was my well-deserved “reward” for working so hard. Psychological researchers have a name for this phenomenon: it’s called “ego depletion.” The theory is that willpower is connected to a limited reserve of mental energy, and once you run out of that energy, you’re more likely to lose self-control. ...but new research suggests that we’ve been thinking about willpower all wrong. In the video below, I break down why willpower isn't effective in helping us achieve our goals and why becoming indistractable is the most important skill of the 21st Century. What's something interesting you picked up from the clips? #Indistractable #Psychology #Change #Adaptation …see more

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