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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

300691 followers 500+ connections
Here's a quick productivity tip that'll help you utilize your time effectively: temptation bundling 💡 Temptation bundling is when we use a reward from one area of our life to encourage us to do something helpful in another area. An example I like to use is how I consume news. Whenever I see an article online, I keep in mind that the company that produced it has designed its website to keep me engaged -- to keep me scrolling, clicking, and checking back. This is why I've decided NOT to read the news online. Anytime I find something I'd like to read, I save it to an app called Pocket that will save the contents of the piece and read it out to me. Now, I only consume those articles when I workout or take a walk. This allows me to turn news consumption into a reward for doing something I promised myself I would do! And the best part of all? I can stay informed without having to worry about pop-ups, infinite scroll, or any other tricks that would prevent me from using my time effectively. I bundle the temptation of media consumption with exercise! #Indistractable #Media …see more

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