N
Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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When I first started writing Indistractable, I couldn't stay on task. I wasn't productive at all. Like many people, I blamed technology for my constant distraction But then I noticed something 🤔 Even when I got rid of the tech gadgets, other things would grab my attention. I'd reorganize my desk, do chores around the house, or read books I never quite finished. I'd do just about anything but write my book. Now here was the turning point in my journey 👇 I dove deeper. I began to ask myself why I was constantly shifting my attention. Then I realized something. Most of the time, the cause of distraction isn’t what’s happening outside of us. It's about what's happening on the inside. Distraction and procrastination aren’t character flaws. They also aren’t caused by some evil plot by tech companies. They are caused by our inability to deal with uncomfortable sensations like boredom, stress, and anxiety. To use our time effectively, it's not enough to only look at external triggers like our mobile devices, we have to learn to address those underlying emotions. How do you deal with uncomfortable feelings? Do you escape them with distraction? #Indistractable #Procrastination #Productivity
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