N
Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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A technique I’ve found particularly helpful for dealing with distraction traps is the “ten-minute rule.” If I find myself wanting to check my phone as a pacification device, I tell myself it’s fine to give in, but not right now ❌ I have to wait just ten minutes ☝️ This technique is effective at helping me deal with many potential distractions, like googling something rather than writing, eating something unhealthy when I’m bored, or watching another episode on Netflix when I’m “too tired to go to bed.” This rule allows time to do what some behavioral psychologists call “surfing the urge.” When an urge takes hold, noticing the sensations and riding them like a wave—neither pushing them away nor acting on them—helps us cope until the feelings subside. Surfing the urge, along with other techniques to bring attention to the craving, has been shown to reduce the number of cigarettes smokers consume when compared to those in a control group who didn’t use this technique. If we still want to perform the action after ten minutes of urge surfing, we’re free to do it; but that’s rarely the case. Do you have any similar techniques? 👇 #Indistractable #Psychology #Productivity
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