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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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Some people think I wrote Indistractable because I’m somebody who has incredible self-control and that I’ve always been productive with my time. That couldn’t be further from the truth 😅 Self-control and willpower have never been my strengths. I’d say I was going to eat healthy, then I wouldn’t. I’d say I’d exercise, then I wouldn’t. I’d say I’d get work done, then I wouldn’t. Ironically enough, I was incredibly distractible. A turning point for me came when I was with my daughter one day. We had a beautiful day planned -- just she and I spending quality time together. We had a book of activities we could do together. One of them was having us each answer this question: “If you could have any superpower, what superpower would you want?" I remember the question verbatim. But I couldn’t tell you what my daughter’s answer was. Because I was on my phone. And that’s when I realized I was sending a very harmful message to her: whatever was on my phone was more important than she was. By the time I turned away from my phone, my daughter had left the room and started playing with some toy outside. I didn’t write Indistractable because I have incredible self-control. I wrote it to help people like me establish a system for living out their values. #Indistractable #Relationships
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