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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

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Some advice to product designers looking to implement the Hook Model 👇 Start early. Start when you’re still jotting your idea down on the back of a napkin and fleshing your idea out with friends and colleagues. Before you spend a bunch of time, money, and energy actually building your product, it’s a good practice to sit down the with Hook Model and ask yourself the five key questions: • What habits does your business model require? • What problem are users turning to your product to solve? • How do users currently solve that problem and why does it need a solution? • How frequently do you expect users to engage with your product once they are habituated? • What user behavior do you want to make into a habit? Answering these questions will tell you whether or not you have a habit-forming product. I recently appeared on The Handoff Podcast with Derek Mei where I talked about the Hook Model, how to build healthy habit-forming products, and Indistractable! I’ve included a link to the episode in the comments section! How do you think product design has changed in the past five years? #Hooked #ProductDesign #UX #Values …see more

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