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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
300691 followers
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I’m finally doing what I love. I’ve started companies, worked as a consultant, and spent time in a number of roles that I wasn’t crazy about. And through this journey, I’ve finally found what I want to do for the rest of my life. As an author, I get to come with interesting questions, do research, and answer them. Writing has allowed me to dive into my own problems (and hopefully help others along the way). I’ll discuss my problems with my wife, my friends, and I’ll read up on them. Occasionally, I’ll come across a problem that hasn’t been explored with much depth. And that’s when I start writing about it. My problem a few years ago? Distraction. I’ve never been good with self-control -- and before I started working on Indistractable, there weren’t many great resources on managing distraction. Digital detoxes didn’t work and self-help books weren’t that helpful. The reason those things weren’t working was that the issue of distraction goes deeper than tech or self-control. Managing distraction and living with intent is about installing a system that helps you accomplish the things you set out to do. Getting to answer questions like these and help others struggling with the same issues are the reason why I love my work so much.
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