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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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I wrote Hooked to explore the ways companies like Facebook, Twitter, and Instagram built habit-forming products that transformed the world. But I didn’t write the book for them, I wrote it for you! The goal of the book was to democratize the techniques tech companies have used for years. It shouldn’t just be the Silicon Valley giants who can get build habits in people’s lives. What if we could use those same techniques to help people accomplish their goals and live by their values? That’s exactly what’s happened! The book has been used by companies in nearly every industry. • Kahoot uses the Hooked model to get kids hooked to learning. • Fidbod uses the model to hook people to health and fitness. • I even taught The New York Times how to use it to keep people engaged with their news app. There are all kinds of ways we can use the techniques that create habit-forming products to build healthy habits in peoples’ lives. I recently talked with Shannon Waller on the Team Success Podcast about Hooked, Indistractable, and more! I’ve included a link to the episode below! #Hooked #Indistractable #Values
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