How do we create habit-forming products? First, start by understanding what drives our actions. Dr. BJ Fogg at Stanford University developed a model showing that in order to initiate any and all behaviors, a product needs three things: 1. The user must have sufficient motivation: Why are they using the product? 2. The user must have the ability to complete the desired action: How easy is it to use the product? 3. A trigger must be present to activate the behavior: Is there a clear call to action? The Fogg Behavior Model tells us that if any component of this formula is missing or inadequate. #Hooked #ProductDesign #UX #HabitFormation …see more