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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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In order to understand what distraction is, we have to understand what distraction is NOT. If you ask the average person what the opposite of distraction is, they might tell you it’s focus. ...but that isn’t exactly right. The opposite of distraction is traction. If you look at the origins of the words “distraction” and “traction”, you’ll find that they both come from the same Latin root of “trahare” meaning “to pull.” “Distraction” and “traction” also end in the same six letters: A-C-T-I-O-N. Traction, by definition, is any action that pulls you TOWARD what you want to do. These are things done with intent--the things that move you closer to your values. The opposite of traction is DIS-traction. Distraction is any action that pulls you AWAY from what you planned to do. These are things done without intent--the things that move you further from your values. In order to understand whether or not something is a distraction, ask yourself: Is this what I planned to do with my time? Am I doing this action with intent? I recently appeared on the Insider Insights podcast with Kevin Jubbal, M.D. about • The root causes of distraction • How a timeboxed calendar can improve productivity • And more! I’ve included a link to the episode below! #Indistractable
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