N
Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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The last step to becoming indistractable is to prevent distraction with pacts. Pacts are decisions we cement well in advance of the temptations we know might come and there are three types that can help us stay productive: effort pacts, price pacts, and identity pacts. Effort pacts are precommitments that involve increasing the amount of effort required to do something you don’t want to do. Adding additional friction forces you to ask if a distraction is really worth the extra effort. Price pacts put money on the line to help you stay productive. If you stick to your intended behavior, you keep the cash. If you get distracted, you forfeit your funds. The most powerful of all these pacts, though, is the identity pact. Your self-image has a profound impact on your behavior. By taking on a new identity, you empower yourself to make decisions based on who you believe you are. If you tell yourself you are the kind of person who is easily distracted, it becomes true. However, if you believe that you are indistractable, you empower yourself to respond healthily to whatever distractions get in your way. You aren’t somebody with a “short attention span” or an “addictive personality.” You’re indistractable! #Indistractable #BehaviorChange #Pacts
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