Jonah Berger recently shared this with me on his new book, The Catalyst: "Salespeople want to change the client’s mind and marketers want to shift consumer behavior. Employees want to change their boss’s mind and leaders want to transform organizations. Parents want to change their children’s behavior, startups want to change industries, and non-profits want to change the world. But change is hard. We make pitch after pitch, send email after email, and make sales call after sales call, but often nothing happens. I started wondering if there might be a better way."​ Would love to hear your thoughts & feedback in the comments! …see more