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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

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The idea of building a habit is very appealing. The popular notion that tasks can be put on autopilot makes habits sound effortless. Wouldn’t it be great if you could simply make a habit out of doing tasks like exercising, journaling, paying bills, or running a side business? Unfortunately, you can’t. Habits don’t work that way. Habits are a type of learning. By forming a habit, the brain frees the mind to do other things without deliberation. To change a behavior you need to understand the difference between a “habit” and a “routine.” How do we tell the difference between behaviors that are good candidates to become habits and those best left as routines? Check out my article on habit formation and how it relates to our homeostatic response at the link in the comments below! After reading, tag a friend / colleague who you think should read this too. #Indistractable #HumanBehavior #HabitFormation …see more

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