Habits don’t begin with action. They begin with a trigger to action. I illustrate how to form habits, or "manufacture desire" with my Hooked Model (pictured below!) You guide users through a certain sequence of experiences, from trigger to action, to reward, to investment. Repetition matters here! The more often users run through them, the more likely they are to self-trigger. Note how product usage is Step Three - not One or Two - in the model below. #HumanBehavior #Hooked #HookModel #Indistractable #SelfTrigger …see more