To understand Fortnite’s staying power with players, it’s important to understand the game’s Hooked Model. In my book, I describe Hooks as “experiences designed to connect the user’s problem with the company’s product with enough frequency to form a habit.” Here are the five steps of the Hooked Model: -External Trigger: Prompts us to action and tell us what to do next (invites to join friends in the game) -Internal Trigger: feelings we seek to escape (boredom, seeking connection) -Action: the simplest behavior is done in anticipation of a reward (accepting that invite) -Reward: relief from the “itch” of the trigger (variability within the game) -Investment: what the user puts into the product to improve with use ( customization and personalizations) Fortnite’s amazing success is no accident. #Fortnite #Hooked #InternalTrigger …see more