Check this really cool cartoon strip that captures the essence of what’s wrong with our approach to digital transformation. Digital is intrinsically part of the world we live in and operate our businesses in. It isn’t an adjacency and it’s not an optional part of our business strategy. Digital Transformation starts with the leadership understanding that change in the business needs to happen to be relevant in the current and evolving business environment. Transforming to be “relevant in a digital world” then requires the sponsorship and mandate from the board and leadership to make the required changes across the business’s go to market strategy and operating model and ways of working to drive this relevance. Execute, learn, repeat. Adam Craker Valter Adão Abdullah H Verachia #digitaltransformation #technology #business #digital #entrepreneur #gtmstrategy …see more