Royal Enfield has immense customer love in #India . Remember the movie Sholay with Amitabh and Dharmendra on a Royal Enfield? But in 2000, the company went through a crisis period where sales dwindled to 1/3 of production capacity as they faced issues ranging from oil leakages to engine failures. The company achieved a remarkable turnaround by following these 3 key principles: 1. Get the basics right: Listen to customers, test the product and #design the bikes for superior performance 2. Hire for passion: Enfield hired both locally and globally to assemble a diverse team of new leaders who were not only experienced but also were passionate about preserving the brand name 3. Unconventional marketing: Instead of spending on TV #advertisingandmarketing , Enfield devoted capital to creating fan-clubs & organising product-experience trips to long-distance destinations Watch this episode of the #KalaariPodcast here: …see more