Amul is a much loved Brand and they have stayed so for decades. "Farmer is the boss." This is what Dr. Verghese Kurien, key architect of Amul’s success preached and practiced. His priority was to enable farmers in #India to connect directly with consumers. He wanted to empower them and protect them from the middlemen. His vision preceded the modern day startups of direct to consumers. Here's a nostalgic tribute on his birth anniversary. #Entrepreneurship #SocialEntrepreneurship Video Credits: TheQuint …see more