Creating a brand connect is about emotional engagement. This video from Axis Bank does a great job, on the occasion of Diwali and Children’s Day. Kudos to this #advertisingandmarketing campaign that makes you smile and watch till the end, cleverly using the tune of popular music Offering best practices on how to shop online safely, an otherwise boring subject, making it informative and fun - "Matha Lakshmi ko safe rakhna, while #onlineshopping apni kamai safe rakhna’’ Do you have any suggestions of #marketing campaigns that you really liked? …see more