WhatsApp Inc. is a story of hyper-scale & deep product engagement. Successful companies like WhatsApp can offer insightful learnings. Consider the following lessons we can derive from its journey: 1. Do one thing and do it well: Streamline your focus and go all-in on making the core product work WhatsApp focussed on simple #design & phone number-based signups for seamless onboarding 2. Create a useful, user-friendly product and build cross-platform functionality early on: Anchor your product philosophy around PMF and virality 3. Listen to customer feedback and develop strong #CustomerRelations with some super users. Don't be in a hurry to be the first to market. When you launch a new feature, ensure it works seamlessly 4. Build an ecosystem that works for everyone: Whatsapp integrated with carriers and handsets so they do not lose in the data movement #SuccessDiaries are Kalaari case studies that offer insights from the journeys of extraordinary companies. We hope this offers you a few takeaways in your journey of building an enduring enterprise of tomorrow. #Startups #Success Karthik Nageswaran , Siddhanth Jayaram Muthukali Access the study here→ …see more