Going to the family jeweller was the custom in India when I was growing up. Tanishq broke this hegemony, changing the customer experience of buying jewellery. However, their #success (like all good stories) wasn't smooth sailing. They recorded drastic losses in the first few years. This episode is about how they turned things around and built a great brand through innovative product design, smart ad placements, and a unique customer acquisition strategy. #India #KalaariPodcast …see more