I had a recent conversation on a podcast to which the host asked me, "how did you grow from 30k to 80k followers this year? What's your secret so I can grow, too!" Well, it's no secret, but rather a combination of things... Most importantly, I don't pretend to be anyone or anything else... because people can see right through the facade if you are playing one. This also means mastering your brand, voice, and values and create VIDEO content! Video is exceptionally strong and builds so much trust with strangers - but how do you do it RIGHT?! Well, don't FORCE it! Especially don't create content just to get numbers. Quantity doesn't always equal quality. I strike when the inspiration hits with batch creation! I share what I mean in this video in order to make more time for the important things in life... like health and wellness, adventures, and the projects that make all the magic happen! How do you create content? Do you schedule it or post when the inspiration hits? Who are your favorite creators and why are they your favorite?! Is it because of authenticity? A strong brand? Whatever you do, keep it real. #Innovation #SocialMedia #Marketing …see more