Which social media platform should YOU focus on? It is simply unrealistic to be everywhere at once in an "authentic" and "organic" way unless you have a cloning machine in which case I could use a body double/stunt woman so please let me borrow it 😜 So the real question is, which pools are your ideal clients swimming in? 💧Facebook Falls 🏞Pinterest Pond 🏝Instagram Island 🛤Twitter Trail 🏊‍♀️LinkedIn Lagoon Once you figure out your EXACT target audience, you'll be able to understand which social platform(s) meet your target demographics that align with your buyer persona. Have you built Buyer Personas?! If not, build them NOW, including: ⚡Demographics / Background 🔥 Challenges / Solutions ❤Identifiers / Goals In this video, you'll discover why I chose to swim with my colleagues and ideal clients in LinkedIn Lagoon as well as some of the results I experienced with a targeted brand that continues to evolve! I'll also include a warning in regards to automation tools 😬 What's your favorite social media platform in expanding brand awareness and reaching your goals? What has been your biggest challenge in building a personal brand? Find the article with past TIPS in this 2020 series below! #SocialMedia #Sales #DigitalMarketing …see more