Your WHAT: Goal / CTA Your HOW: Voice / Personality Your WHY: Values / Operating Principles Do you have your WHAT, HOW, and WHY outlined? Sales reps who use social media as part of their sales techniques outsell 78% of their peers. Leads developed through employees’ social media activities convert 7x more frequently than other leads. So what are you waiting for?! Master your personal brand. In this video, tip THREE, I share the importance of having values and top operating principles for your business, brand, and social strategy. So let's play a game! Who is YOUR favorite personal brand and what do you think their operating principles are? I love Steve Harvey and believe his values to be authenticity, humor, and integrity. Chantel Soumis 🌟 >> BRAND MAGIC. #SocialMedia #Sales #DigitalReputation …see more