In marketing, creativity isn't just a nice-to-have, it's the foundation to ALL of that marketing magic! Did you know that humor and sarcasm can boost creative thinking? In fact, I just got off one of the most enjoyable sales calls with a HubSpot representative because of the mountainous levels of sarcasm and hilarity. The borderline humor where you really aren't sure if it is sarcasm, or brutal honesty (or both?) -- which had me in tears of laughter. It made me think of this little study highlighted in Allen Gannett 's recent newsletter that covered the correlation between creativity and sarcastic behavior. Are you a fan of sarcasm? Laughter can do so many incredible things for the mind, so I hope you're surrounding yourself in good company and lots of laughter! PS - If you like this kind of content, make sure to follow and subscribe to Allen's newsletter. It's always a treat! Give me a little laughter in the comments!The best joke wins! #TrickOrTreat #Creativity #Marketing #DigitalMarketing #ChantelShares …see more