Repeat after me: "our job title is not your brand" Saying that you're a CEO or a coach is not a brand, that's a job title. There are over 8.9M of CEO on LinkedIn, how are you different or unique? Same with coachess, there are over 6.2M on LinkedIn. Why should individuals pick you over Jerry or Jenny of the coaching world? Even Steve Jobs was known for being "Steve Jobs", he wasn't known for being CEO of Apple. He was known for being a product-led visionary. But if you want to build a personal brand, what is the unique selling point, your value prop, that you want to convey? Be known for something! Don't be known for your job title. Be known for helping 1000s of side hustlers becoming entrepreneurs. Be known for that kind of impact. Don't confuse your job title or even your identity as a personal brand. What do you want to be known for? What is your point of difference? Visualise yourself in 5 years and reverse engineer it. #stringspeed on #personalbranding on branding positioning …see more