Who's content do you prefer to follow? The nature of LinkedIn content creation is of two folds. You create content. You consume content. There would always be more readers. There are creators. But not many How many (on top of your head) are worthy following? If you had to follow an expert in a topic. I'm picking business sales. Both create value... Both have 10 years in their industry. Both are recognised as experts. Both closed deals. So who would you follow: Expert A: They are interesting, with personality. They create relatable stories. They share failure as lessons. They use inside jokes. They use videos. Expert B: They an author. They wear professionalism like a cloak. They keep their content dry. They upload insights and share numbers like a mathematician. Which content style do you prefer.. Expert A or Expert B? Okay Okay, the last one is me being cheeky. If you're an expert not creating content - you're invisible. Both Expert A and B are winning the game because they are showing up and being on their audience's top mind. The point is... be a creator not a consumer. Be a voice online. Be the trusted voice. #stringtheory on #personalbranding #b2b #digitalmarketing #marketing …see more