Can wearing too many hats dilute your brand? Yeah, it can. Read why in my latest newsletter, String's Theory on branding building (let's make it easy to consume and do like fried chicken). If you have a pie chart, and you list 5 things that you're awesome at. This includes your job titles. You will be spending 20% each, lots of energy, lots of reinforcement to show your cred and awesomeness. Be known for one awesome thing. Niche down. Focus. #stringtheory on #personalbranding …see more