There are 2 types of LinkedIn peeps GROUP 1: They know it’s important to leverage LinkedIn as a tool. They mostly consume content. They understand the importance of creating content to generate visibility and authority. But have no idea where to start nor how to create engaging content. The often ask questions like “how do I get more views on my posts?” - GROUP 2: These content creators are building visibility and getting business. LinkedIn for them is a tool to: 🍗 reinforce their expertise 🍗 pull and attract clients 🍗 build a distribution channel 🍗 develop and promote their brand They ask question like “who is my target audience and how do I attract them with my content?” As someone who’s in “group 2” a lot of doors and opportunities have opened up for me. From brand deals To getting investment To recruiting talent To building deals with companies If I can I do it. You can too. #stringtheory on #personalbranding #linkedinmarketing …see more