Leveraging LinkedIn - Jobseeker vs Expert #Jobseeker : I'm here to find a job Expert: I'm here to build my network Jobseeker: LinkedIn is my CV Expert: LinkedIn is where I show my authority Jobseeker: I consume content Expert: I create content Jobseeker: I've just updated my profile Expert: My profile is my landing page Jobseeker: Again, I'm here to find a job Expert: I'm here to also attract projects or clients Jobseeker: I connect with people in my industry Expert: I connect with like-minded people in my industry and beyond Jobseeker: After I got a job. I start using LinkedIn differently. Expert: LinkedIn is a distribution channel to showcase my expertise. See the difference? That's the great thing about LinkedIn. It's a tool that allows you to position yourself as a jobseeker or expert. But even jobseekers are experts. Use LinkedIn to market yourself better. #stringtheory on #digitalmarketing #personalbranding #findajob #marketyourself #contentmarketing …see more