To Pug About LinkedIn... I found this photo on Facebook, it occasionally pops up wonderful memories. 🍗 String's Backstory: The year was 2017 and I was presenting a keynote about LinkedIn Video at VidCon Australia. It was the first time VidCon, the biggest YouTube conference to visit down under. Prior to October 2017, I never used LinkedIn. As noted on the photo, it's been 3 weeks in and these are some of my results. Back then, I thought LinkedIn was slightly stuffy and resume holder. LinkedIn has changed for the better. It allowed videos! It allowed content to flow! It's more than a static resume, it's a dynamic one. Meaning that you create valued-based or cred-based content that showcases your professional expertise. Fast forward to 2020, and here are 4 C's to leverage LinkedIn: 🍗 Channel: Be a trusted source. 🍗 Content: Create meaningful content that provides value 🍗 Cred: Use content to reinforce your credibility 🍗 Community: Don't build a passive audience, cultivate a community that cares. Use LinkedIn to be a channel, to be a voice. Build your personal brand. How has LinkedIn changed your life or business? #stringtheory on #personalbranding …see more