"Sorry mate, I can't promote your condom" A company approached me and asked me to promote his condom business. I replied back - "it doesn't align with my branding, but I appreciate the offer". Here's the thing - if he was familiar or follow my content, he would know that I like fried chicken and I'm a geek. -- When it comes to personal branding, it's definitely about integrity and aligning your values with your brand. A good brand has a strong trust factor. To build trust online, it's not hard, it's about creating consistent content that reinforces your positioning. One of the reasons why I been able to gain roles as a brand creator is that I understand how and where I fit in the world, and what value I can bring to the table. I made many mistakes in the last 4 years but I learnt a lot. Which inspired me to re-consider about how I can help coaches and experts build their brand. One that enables higher accountability and action. Each month we focus on creating outcomes. In the 2nd chapter of the playbook, we break down what marketing assets you required to build a consistent brand. From: 🍗 your brand story 🍗 updating your socials with consistent branding 🍗 leveraging LinkedIn and more Interested? See the link below #stringtheory on #personalbranding …see more